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Delta Hotels and Resorts
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Media Centre

Delta makes it easier for members to receive Gold status

January 26, 2010 - Toronto, ON

Delta Hotels and Resorts is pleased to announce its latest promotion for members of the brand’s guest loyalty and recognition program, Delta Privilege. New and existing base members who stay three times at any Delta hotel or resort across Canada between February 1st and April 30th, 2010, will be immediately accelerated from a base membership to Gold, which confers additional benefits such as $200 in credits to be applied towards room, dining and/or meetings, as well as upgrades to the best available room and nightly turndown service. Delta Privilege Gold status is normally achieved after five stays or 20 room nights.

“We wanted to offer our guests a chance to experience additional privileges that become harder to achieve during a slower economy,” said Ken Lambert, Vice President, Sales and Marketing, Delta Hotels and Resorts. “This promotion is our ongoing commitment to recognizing and rewarding our loyal guests by helping to ensure that they not only maintain their current status but achieve a higher level with fewer stays.”

To qualify for this promotion, guests must either be a Delta Privilege base member or have joined the program within the promotional period. Membership is free and all hotel guests are welcome to join by enrolling in person at the front desk, online at deltahotels.com/privilege, by e-mail at privilege@deltahotels.com or by calling 1-888-321-DELTA (3358).

Members must stay on a qualifying rate, which is any rate except Air Crew and those booked through Opaque booking channels such as Hotwire.com and Priceline.com. A stay is defined as one or more consecutive nights in the same hotel regardless of the number of check-ins/outs that may occur. For more information, please visit deltahotels.com/goforgold

About Delta Privilege

Delta Privilege is Delta Hotels and Resorts’ guest loyalty and recognition program. Unlike other reward programs that are based on points, Delta Privilege recognizes members with enhanced treatment and services with every stay. Free to join, Delta Privilege is a multi-tiered program, including Gold, Platinum and Platinum Plus+ levels, offering a corresponding set of benefits. To start, membership begins with free in-room high-speed Internet, an early check-in service, priority wait list and exclusive benefits from Hertz and Air Canada. Additional benefits include hotel credits that may be applied towards room, dining and meeting room charges, complimentary breakfasts, guaranteed reservations and more. For more information, visit www.deltahotels.com/privilege.

About Delta Hotels and Resorts

A leading Canadian hotel management company, Delta Hotels and Resorts operates and franchises a diversified portfolio with 45 full-service, city centre and airport hotels and resorts under the Delta brand. Widely regarded as Canada’s “brand of choice” by guests and owners, Delta also distinguishes itself as an exemplary employer. It is the only hotel company to have been recognized for its sustained focus on business excellence by the prestigious National Quality Institute with three Canada Awards for Excellence, including the award program’s highest honour, the Order of Excellence (2007). The company also consistently ranks as one of the country’s best employers in The Globe and Mail’s Report on Business annual “50 Best Employers” list (2001–2003, 2005–2010). As well, its Corporate Social Responsibility platform, Delta Helps, includes a chain-wide commitment to the communities we serve through our national partnership with Habitat for Humanity Canada, participation in the Hotel Association of Canada’s Green Key Eco-Rating program, and our work with various other charitable groups. For more information, visit www.deltahotels.com

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For more information, please contact:

Sandy Indig
Delta Hotels and Resorts
416-874-2018 (office)
416-409-0649 (cell)
sindig@deltahotels.com