Delta Hotels and Resorts today launched the Good Neighbours Challenge 2010, a charitable initiative with the ambitious goal of raising $1 million dollars and donating 10,000 volunteer hours to charities and organizations in local communities. Throughout the year, Delta employees will conduct a series of events and fundraisers and Canadians from coast-to-coast are invited to join in the Challenge to help support neighbourhood causes.
The Good Neighbours Challenge will focus on four main areas: improving access to affordable housing, protecting the environment, supporting neighbourhood causes and volunteering.
“The Good Neighbours Challenge is an ambitious campaign, but it is also a demonstration of the strength of our commitment to making a difference in our local communities,” said Hank Stackhouse, President and CEO, Delta Hotels and Resorts. “This commitment is about supporting local organizations and neighbourhood causes. It ‘s also about volunteering in our own backyard to build a stronger community for everyone to share.”
To find out what Canadians think makes a good neighbour, Delta Hotels and Resorts conducted a national survey in March 2010 with some surprising – and not so surprising – findings*:
Canadians think they make great neighbours
We can rely on our neighbours, sometimes
We wish Mike Holmes lived next door
The Top Three things our neighbour can do for us:
*For full survey results, including regional differences, see summary below
The Challenge kicked off in Toronto today, with the help of etalk host Ben Mulroney, who joined Delta President and CEO Hank Stackhouse and volunteers from local Delta hotels for a food drive and neighbourhood breakfast event.
“Good neighbours are the foundation of any strong community,” said Ben Mulroney, host of etalk who was on hand to launch the Challenge. “It’s important for all of us to remember that there are people in need right in our own neighbourhoods, and that we all have the power to help.”
The Good Neighbours Challenge is a part of Delta’s corporate social responsibility program, Delta Helps and demonstrates Delta’s commitment to strengthening Canadian communities. Whether it is building a home for a family in need with Habitat for Humanity, hosting a food drive or planning a community car wash, Delta is committed to making a difference one hour and one dollar at a time.
Canadians are invited to join the conversation about what makes a good neighbour via Twitter. Follow @DeltaHotelsLtd for chances to win free stays at Delta hotels and resorts across Canada.
For more information please visit www.deltahotels.com/goodneighbours
About Delta Hotels and Resorts
A leading Canadian hotel management company, Delta Hotels and Resorts operates and franchises a diversified portfolio with 45 full-service, city centre and airport hotels and resorts under the Delta brand. Widely regarded as Canada’s “brand of choice” by guests and owners, Delta also distinguishes itself as an exemplary employer. It is the only hotel company to have been recognized for its sustained focus on business excellence by the prestigious National Quality Institute with three Canada Awards for Excellence, including the award program’s highest honour, the Order of Excellence (2007). The company also consistently ranks as one of the country’s best employers in The Globe and Mail’s Report on Business annual “50 Best Employers” list (2001–2003, 2005–2010). As well, its Corporate Social Responsibility platform, Delta Helps, includes a chain-wide commitment to the communities it serves through a national partnership with Habitat for Humanity Canada, participation in the Hotel Association of Canada’s Green Key Eco-Rating program, and work with various other charitable groups.
For more information, visit www.deltahotels.com.
* Delta Good Neighbours Challenge Survey Summary
In 2010 Delta Hotels and Resorts introduced the Good Neighbours Challenge as part of its ongoing corporate social responsibility program, Delta Helps. The Good Neighbours Challenge aims to raise $1 million and to donate 10,000 employee volunteer hours to local Canadian charities from coast to coast.
To help kick off the challenge, in March 2010 Delta Hotels and Resorts commissioned a survey by Angus Reid of 2,526 adult Canadians asking them what makes a good neighbour.
We think we make great neighbours!
We trust our neighbours (for the most part)
We look out for each other
Our dream neighbour is handy
The Top Three things we do that make us a good neighbour:
The Top Three things our neighbour can do for us:
Canada’s Best and Worst Neighbours
Canada’s closest neighbours
Quebecers prize their privacy
Canada’s trust issues
Quebecers aren’t supportive, but they love to party!
East-coasters are the most supportive
For further information, please contact:
Delta Hotels and Resorts
Office: (416) 874-2018
Cell: (416) 409-0649
Media Profile Toronto
Office: (416) 342-1815
Cell: (416) 821-9315
Media Profile Vancouver
Office: (604) 609-6153
Cell: (604) 729-1448
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