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Delta Hotels and Resorts Touring Canada to Raise $1 million for Local Charities

June 01, 2010 - Victoria, BC

Delta Hotels and Resorts today kicks off its second-annual Delta Community Cruiser Tour, which will see six Delta employees travel across the country in a 2010 Toyota Prius, raising money and volunteering for local charities along the way. The Tour will support Delta’s goal of raising $1 million and donating 10,000 volunteer hours to community charities during 2010.

The team will start their journey in Victoria, BC on June 1st and will reach 34 communities in 10 provinces over a 74-day period, finishing up in St. John’s, NL on August 13th. The Cruiser car – a 2010 Toyota Prius, the ultimate in fuel efficiency – will travel a total of 12,000 kilometres across the country.

“We have set ourselves the ambitious goal of raising $1 million and donating 10,000 volunteer hours to community organizations from coast-to-coast in 2010,” said Hank Stackhouse, President and CEO, Delta Hotels and Resorts. “The huge success we had with last year’s Cruiser tour showed us that we can really make a difference one dollar and one hour at a time.”

The tour will be led by Suzanne Lalonde, who works at the Delta Calgary Airport Hotel. She will travel the full distance across the country and meet up with other Delta employees in their hometowns to learn about what Delta is doing in local communities. The Delta Community Cruiser Tour team will work alongside the many charitable organizations and community groups supported by local Delta properties at each stop along the way.

Canadians can follow the tour online at www.deltahotels.com/cruiser, and experience the journey through blogs, photos and videos from the road. The website also provides details on how to get involved in local events in your community. You can also follow the tour on Twitter and Facebook: twitter.com/deltahotelsltd and facebook.com/deltahotels.

Whether it is building a home for a family in need with Habitat for Humanity, hosting a food drive, planning a community car wash or a golf tournament fundraiser, the Delta Community Cruiser Tour demonstrates Delta’s commitment to building stronger communities.

The Cruiser car demonstrates Delta’s commitment to the environment.  By choosing to partner with Toyota, Delta employees will be traveling in the 2010 Prius, the most fuel-efficient vehicle using 100 fewer litres of fuel and generating 240kgs less CO2 than any other hybrid traveling the same cross country distance.

“Toyota Canada Inc. is a proud partner of the second-annual Delta Community Cruiser Tour by providing Delta Hotels and Resorts employees the means to travel across the country in the 2010 Toyota Prius – the most fuel efficient hybrid vehicle on the road today,” said Sandy Di Felice, Director, External Affairs, Toyota Canada Inc.  “As a proud Canadian corporate citizen, Toyota is committed to environmental stewardship and seeks to partner with like-minded organizations such as Delta Hotels and Resorts.  With a combined fuel consumption rating of 3.8L/100km, Delta Community Cruiser Tour participants will see first-hand our commitment to sustainable mobility as the 2010 Prius offers value, safety, fuel efficiency and comfort on their cross-country road trip adventure.”

For more information please visit www.deltahotels.com/cruiser

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About Delta Hotels and Resorts

A leading Canadian hotel management company, Delta Hotels and Resorts operates and franchises a diversified portfolio with 45 full-service, city centre and airport hotels and resorts under the Delta brand. Widely regarded as Canada’s “brand of choice” by guests and owners, Delta also distinguishes itself as an exemplary employer. It is the only hotel company to have been recognized for its sustained focus on business excellence by the prestigious National Quality Institute with three Canada Awards for Excellence, including the award program’s highest honour, the Order of Excellence (2007). The company also consistently ranks as one of the country’s best employers in The Globe and Mail’s Report on Business annual “50 Best Employers” list (2001–2003, 2005–2010). As well, its Corporate Social Responsibility platform, Delta Helps, includes a chain-wide commitment to the communities it serves through a national partnership with Habitat for Humanity Canada, participation in the Hotel Association of Canada’s Green Key Eco-Rating program, and work with various other charitable groups. 

For more information, visit www.deltahotels.com.

About Toyota Canada

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus cars, SUVs and trucks, and Toyota industrial equipment. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. TCI supports more than 300 Toyota, Lexus and Toyota Industrial Equipment dealers in Canada with services that include training, marketing and environmental and customer satisfaction initiatives. Toyota’s Canadian operations include automotive assembly plants in Cambridge, ON (Toyota Corolla, Toyota Matrix, Lexus RX 350) and Woodstock, ON (Toyota RAV4), which together employ more than 5,700 Canadians.  More information about Toyota is available at www.media.toyota.ca.

For further information, please contact:

Sandy Indig
Delta Hotels and Resorts 
Office: (416) 874-2018
Cell: (416) 409-0649 
sindig@deltahotels.com                     

Rachel Thexton
Media Profile
Office: (604)-609-6153
Cell: (604)-729-1448
rachel.thexton@mediaprofile.com